core values

KENYA ANN WINT

BELIVE IN IT. UNDERSTAND IT. CREATE IT.

SIMPLE YET IMPORTANT. THESE 7 WORDS ARE THE FOUNDATION OF THE WAY I SEE MARKETING.

BELIEVE IN IT

PASSION IS A DRIVING FORCE BETWEEN COMPLACENCY AND SUCCESS. HOWEVER, TO BE PASSIONATE ABOUT SOMETHING, YOU HAVE TO BELIEVE IN IT. YOU HAVE TO BELIEVE IN THE COMPANY YOU WORK FOR, YOU HAVE TO BELIEVE IN YOURSELF, AND YOU HAVE TO BELIEVE IN THE PRODUCT THAT YOU ARE TRYING TO SELL.

UNDERSTAND IT

WHETHER IT IS YOUR PROFESSOR OR CHILDREN AT DISNEY WORLD, IT IS IMPORTANT TO KNOW AND UNDERSTAND THE TARGET MARKET. IT IS IMPORTANT TO WEED THROUGH BIAS AND ACCURATELY REPRESENT AND RELATE TO THE MARKET YOU ARE TRYING TO REACH.

CREATE IT

I BELIEVE THAT PASSION AND KNOWLEDGE SERVE AS THE FOUNDATION TO CREATE SOMETHING MEANINGFUL. WHETHER IT IS WORKING ON A CAMPAIGN FOR PEPSI OR EVEN AS SIMPLE AS HAVING A MEETING WITH A CLIENT, CREATING GOES FAR BEYOND A PHYSICAL OR DIGITAL PRODUCT MADE. IT IS ULTIMATELY IN THE VALUE PRODUCED AND THE LASTING IMPRESSIONS LEFT. 

YOU MUST BELIEVE IN WHAT YOU DO AND UNDERSTAND WHO YOU ARE TRYING TO REACH IN ORDER TO CREATE VALUE.