So, I am pretty positive that most people who are active in the digital world has seen the latest viral video in which is Fergie singing the National Anthem. To some its far from fergalicious, to others its who Fergie is, its her brand. And to be honest I have to agree, it is her brand to over sexualize and make things into her own. In my opinion, it was a very weird performance but not unexpected. In 15 years, we will look back at this event and it will be iconic.
With all of that being said, in this post I am going to talk about how creating and sticking to your own personal brand is beneficial now and in the long run. This is how people will not only see you but remember you. For example, my brand follows the theme of "Creating what is good, what is true, and what makes sense." This is how I approach not only my personal life but my professional life. This is how I approached my internship as well as my part time job at Target.
The reality is, marketing not only extends to products and services but with who we are as people and how we represent ourselves. From Donald Trump to Ellen Degeneres, these people are not only known for their personal brand but have created a strong fan base and following because of this. If Michael Dell, the creator of Dell computers followed his family's history of becoming doctors, the world would never have been enhanced or impacted by the technology of Dell computers. Michael Dell stuck to his strong desire and passion for technology and computers and built a successful business off of that.
So my question for you all is think of who you are, how you want to be perceived, what matters to you, where you see yourself in the future; and build off of that, create a brand that exemplifies that. I have been listening to the "How I Built This" podcast(which I strongly recommend) and these billionaire entrepreneurs didn't become successful by following the masses. They stayed true to who they were and built successful brands and companies from it.